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May 14
2010

Impact of Movie Trailers

Posted by venkat in Untagged 

Movie trailers are a great way to market movies around the globe. During the past few decades the movie world had to relay on various conventional marketing tools such as posters, brochures and pamphlets that partly revealed the story of the move along with enticing images. The idea of movie trailers has entirely changed the perspective of marketing a movie. In fact, movie trailers induce the carving among the audience to watch the entire film. Movie trailers were limited to theaters, and video tapes before the advent of internet. Today with the growth of web technologies, high quality videos can be viewed from any part of the world with the help of high speed internet.

A recent survey points out that more and more people tend to watch video websites just for watching movie trailers. Movie trailers act as bait in acquiring more and more viewers for the movie. It provides a brief idea about the movie and creates a thirst among the viewers, which in turn gives the impetus to watch the movie. Movie trailers are one of the most modern marketing strategies in marketing a movie. Since movie trailers are free to view, many people would love to watch them and try to grasp the gist of the movie. The level of success in marketing a movie depends on the numbers it reaches and movie trailers can really make it to big numbers.

Tamil movie trailers also reveal the quality of the movie to the audience in terms of story, picture quality, graphics, sound effects, direction and photography. Today’s audiences are well aware of the technical details and also have become fans of technicians that work behind the scenes. Apart from its direct marketing abilities, a movie trailer can also be helpful in indirect marketing of the movie. Internet is one of the best media to market movies, however, it depends on the textual content to be searched and found.

Free movie trailers available in the internet induce review writers to post reviews about the movie. Many people depend on the internet to get opinions before they choose to buy a product or service and so is it when it comes to watching a movie. A combination of well optimized content and high quality movie trailer can work wonders to both the website and the movie. The amount of positive reviews about a movie certainly boosts the number of viewers and greatly increases the financial gains of the producers.

There is yet another impact of the movie trailers in a website. It attracts a large amount of internet traffic, which is the source of business in the internet. Higher the traffic in a website the better the conversion rates would be. Tamil Movie trailers in websites are a great way to promote websites and online businesses as well. There are websites that sell or rent movies in the internet and their entire marketing relays on the movie trailers that drag customers to their websites.

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May 13
2010

Male Domination in Film Industry

Posted by venkat in Untagged 

For centuries now the humankind had been patriarchal in nature. Most religions have been advocating the patriarchal system and this is being found in almost every walk of life. The entertainment industry is no exemption to this type of male domination. It is really interesting to note that in Shakespearean play’s it was men that played the role of women. Right from the popular playwrights of the olden days to the modern day movie directors, all of the stories are hero-centered. The term male chauvinism as rightly used by the feminists’ movements during 1960s meant the belief that men were superior to women. It was during the second wave of feminist movement that women started to resist the male domination in movies. However, women are yet to establish their place in the film industry.

Relatively only a few women were able to outshine men in the film industry. This is mainly due to the unavailability of opportunities for women. Most of the movies, even today a century after the debut of feminism, still are hero centered. But for a few, most heroines are often characterized as glamour dolls that gratify the needs of supposedly heroic males. Although there have been some positive changes in the Hollywood, third world movie dominions, such as Bollywood and Kollywood are predominantly male centered ones.

The are a lot of disparities in the film industry when it comes to the pay of a male artist and a female artist. Even the top heroines are paid much lesser than the least popular heroes in the film industry. Pay is just the tip of the iceberg! The roots of male domination in the film industry go deeper that one may think of. It is true that women are physically weak however, most of them today have proved their talents and have even out paced men at various levels in the industry. Whether it be acting, or direction or any other technical field associated with the film industry. Yet the male domination in the industry has prevailed.

The reasons for male domination in the film industry are many. However, society has a major role in keeping the film industry a male dominated one. People of the developing countries are still unable to comprehend the dramatic changes that have been happening in the West. Hardcore feminists even blame women for the delay in realization of women’s place in the film industry. Economists also find fault with governments’ slow reaction toward the upliftment of women in the film industry.

In order to avail an equal status in the film industry, women should awake arise and stop not until their goal is reached. Someone at some point of time should say enough to the male domination in the film industry. The modern world respects only talents and women have achieved great feats in various fields. It is a pity that the film industry that had been a pioneer in instructing the masses in various situations is yet to provide women their rightful place.

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May 12
2010

Child Abuse in Films

Posted by venkat in Untagged 

Child abuse is an inhuman act that occurs every day at some corner of the world. Most cases are stereotyped and often happen in illiterate families under poverty line that struggle for their everyday sustenance. However, it is not limited to the mediocre class of the society but also in middle and upper classes as well. Almost every ethnic group is affected by this most dread evil. Child abuse can leave a lifetime scar on the children and even make them worse as they grow up. This article focuses on the child abuse in films. There are various types of child abuse that produces a devastating effect on the society. Learning about the various types of child abuse would be of great help to understand the impacts of the evil that has been prevalent in the film industry.

Verbally abusing children is the most common type of child abuse. This is also the most prevalent one in the films. Verbal abuse is nothing but criticism of a child’s deeds and abilities. It often results in diminishing of the child’s natural talents. Verbally abused children find it difficult to maintain good rapport with others because of the fear of getting belittled. They are often withdrawn and tend to avoid mingling with other children. The major part of verbal abuse is committed unknowingly by the parents of the children in film industry. This is why parents should never compare their child with a better performing kid.

Physical abuse is one other type of child abuse common in the films. Although there are a number of films that educated the public on child abuse, the industry itself faces this problem because of the shot tempered staff in the industry. Unlike the verbal abuse, in physical abuse children are inflicted with pain by the acts of hitting or pinching. When a physical punishment is awarded in public, it creates a negative impact on the child’s psychology. There are several cases where the extreme level of physical abuse could lead to fracture of bones, bruised skin and even death.

The worst of all is sexually abusing the child. In spite of this being legally punishable act many child abusers get away without any punishment. Since children are afraid to reveal such horrible acts to their parents or trusted ones, it becomes easy for the criminal to get away without being noticed. Many films portray the condition of such children in a vivid manner. One other way these culprits use to trap children is to entice them with gifts and other attractions. A lot of researchers and volunteers have involved themselves in the fight against this cruelty. Although films depicting such child abuse seem to be a warning to the parents, the negative impacts of the films are heavy as well.

Many awareness programs are being conducted to protect innocent children from the hands of the criminals in the society. Films can promote these awareness programs and educated both parents and kids regarding this social evil.

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